Delta Dental of Washington

This campaign was a lot fun to work on. Delta Dental’s MySmile page needed some refreshing, and they wanted the new approach to feel inviting, fun and accessible. So, while explaining how to use the app, I got to also talk about things like cake, pinwheels and piñatas.

We also did some social ads, inspired by visual ASMR, selling Delta’s Individual and Family plans. Hence the little clownfish floating at the bottom of the page here.